Article 3 - Abstract

This article goes into detail about the baby boom of the 40's - 60's which has led to many young people being around at the time of the digital revolution (the baby boom children then had children in their 30's leading to young digital natives now). It goes onto say how the "Net Generation" has arrived, that which is caught up in this digital era and glued to the internet and the likes, on a daily basis. Therefore, put together, this young generation and digital revolution have caused a wave of social transformation.

Apprantly the broadcast culture (television) is coming under attack from the younger generation with audience ratings falling in more recent years. The article argues that with television the viewer has no real power, they are given a minimal choice of what to watch. Whereas with the internet they have a much more diverse choice and therefore feel more empowered.

The article then goes onto discuss online learning and how it has become something that should definately be encouraged. The author believes that the fact that you can re-read over vital information or skip things you already know plays an important part with individual learning. This is compared to a classroom where you here something once and could miss the information which you need. He then discusses the process of "MUD's" (mentioned at the beginning of the blogs) where children can now further learn by joining these virtual realities where they can swap information and research on certain subjects.

Key words : MUD's, Net Generation, broadcast culture, social transformation.